MEET THE EXPERTS / FEATURED INTERVIEW
Grow Your Revenue Between Visits
Turn Client Trust Into Ongoing Revenue
Featured Guest: Dr. Mike Sinel, Founder Partner of Platform Health | Host: JR Burgess, MD Business Advisors
What happens in your practice between appointments may be one of your greatest opportunities for growth.
In this episode, JR Burgess welcomes Dr. Mike Sinel, physician, healthcare entrepreneur and founding partner of Platform Health, to explore ways medical and wellness practices can strengthen patient engagement and consider new revenue opportunities beyond the treatment room.
Three Ideas Worth Exploring
Building a more resilient practice is not always about adding appointments. It can also mean adding value to the relationships you have already earned.
01
Keep Patients Connected
Make follow-up, education and ongoing wellness support part of the patient experience—not an afterthought.
02
Extend Value Between Visits
Explore clinically appropriate offerings that complement in-office care and support longer-term wellness goals.
03
Build Sustainable Revenue
Evaluate new revenue channels against patient needs, team capacity, financial viability and practice goals.
Meet Dr. Mike Sinel
A physician, author and longtime UCLA clinical educator, Dr. Sinel has worked across physical medicine, healthcare entrepreneurship, mindfulness and wellness innovation. As a founding partner of Platform Health, he continues to explore science-driven approaches to health and longevity.
FEATURED PRACTICE OPPORTUNITY
Explore Platform Health
The partner’s November 2026 offer described a six-month platform-fee waiver (stated value $3,000) for the first 100 eligible clinics using referral code MTE.
The People Behind the Conversation
Dr. Mike Sinel
Founder Partner | Platform Health
Dr. Michael “Dr. Mike” Sinel is an accomplished physician, author, healthcare entrepreneur, and longtime UCLA Clinical Professor with extensive experience in physical medicine, integrative health, and healthcare innovation. His distinguished career includes leadership at Cedars-Sinai Medical Center, partnerships in medical practices and surgical facilities, and more than two decades teaching at UCLA School of Medicine. An author of numerous scientific publications and two books on back pain, Dr. Sinel is also the founder of Physician Therapeutics and a founding partner of Platform Health, advancing innovative, science-driven approaches to wellness and longevity. Beyond clinical practice, he invests in and advises emerging healthcare companies, champions mind-body wellness, and supports philanthropic initiatives focused on vulnerable communities.
JR BURGESS
Executive Business Advisor | MD Business Advisors
JR Burgess is a healthcare entrepreneur, business strategist, international speaker, and three-time #1 bestselling author dedicated to transforming healthcare and empowering medical professionals to build successful, sustainable practices. As CXO of MD Business Advisors, JR brings extensive experience in regenerative, functional, and integrative medicine, practice management, marketing, sales, and leadership development. He has played an instrumental role in implementing integrated healthcare models in more than 100 clinics worldwide, helping medical leaders improve patient outcomes while building profitable businesses. A recognized industry thought leader, JR has served as a keynote speaker at numerous healthcare and business conferences, authored The Influential Doctor, Cash Practice Success, and Medical Fitness Impact Plan, and hosts the Meet the Experts and Doctors of Change podcasts. Driven by his personal journey of overcoming physical and emotional challenges, JR is passionate about inspiring entrepreneurs and healthcare leaders to create meaningful impact through innovation, purpose-driven leadership, and sustainable growth.